Trailfinders specializes in online review services for tourist attractions and hotels, and possesses a vast amount of authentic user data on culture and tourism; TTC has resources for attraction opera- tions and the implementation of travel itineraries. Upholding the principles of ecosystem priority and low-carbon sustainability, the two parties have formed a strategic partnership to jointly advance the field of green and eco-friendly tourism, balancing nature conservation, cultural and tourism experiences, and industry revenue. They aim to create a new model of tourism characterized by low energy consumption, minimal environmental impact, and recyclability, thereby fulfilling their social responsibilities toward green development and public welfare and environmental protec- tion.